Amy Chuang { Trust Me, I'm a Producer }

For the release of Samsung’s Galaxy S6 phone, we ask viewers to follow us around the globe. We created “Now Moments” where each moment highlights a key feature of the new Galaxy S6 and captures amazing content during the journey. First, there is Jetman Yves Rossy racing the fast-charging battery, next is artist Marco Brambilla creating digital art inspired by the phone’s design and finally Daniel Lau climbing tall buildings taking beautiful photos during his ascent using the S6 camera.

>> Read more
>> Timeline interface that users follow for 20 days to see the “Now Moments” and social media content taken during the journey
>> Jetman’s “Now Moment” where users see various angles of footage taken on his suit as races against the battery charge of the S6, who will win?
>> Marco Brambilla’s beautiful, digital and interactive interpretation of the phone’s modern design

See the demo video:

agency: Sid Lee NY and Montreal
city: New York, NY and Montreal, QC
year: 2015
role: Digital/Integrated Producer
team number total: 8 in house + 3 tech (Caviar LA) + 2 sound design (Plan8)

The Vanishing Game, a new interactive, digital book written by internationally acclaimed British author William Boyd. This original online adventure thriller from the best-selling novelist follows protagonist Alec Dunbar on a suspenseful driving adventure from London to a remote part of Scotland. It is brought to life through an interactive platform that invites readers to go beyond its words and fully experience the adventure in an innovative multi-media manner.

>> Read the full article

See the demo video:

agency: Y&R New York
city: New York, NY
year: 2014
role: Digital Producer
team number total: 8 in house + 5 tech (Tool of NA)

Saving the Source tells the story of a group of teens who embark on a mission to save play after it mysteriously disappears from their town.

The campaign was rolled out in more than 190 countries in 2013 as a nine-chapter digital graphic novel loaded with playable content and it needed to reach audiences with sometime slow internet connections. We had to make sure the experience worked on a range of devices – from an HTML version with images and narrative only, on up to an interactive HTML5 version with parallax scrolling, full game play and full multi-track audio.

>> See the graphic novel in action

See the demo video:

agency: Ogilvy & Mather NY
city: New York, NY
year: 2013
role: Executive Producer
team number total: 8 in house + 6 tech (Vectorform) + 4 illustration (Psyop) + 2 sound design (Human)

Sometimes I work on random projects and this one was one of them. Also produced at HUSH, this website was for the General Mills candy called Gushers. We worked with Saatchi New York to turn their television spot into a fun, interactive online game with Todd, the protagonist, as the way to navigate around his world by gushing with his eye.

We were tasked with producing the online video using a Red Camera to be able to capture all the frames to allow the fast forward/backwards scrubbing functionality on the site.

>> Check out GusherForAnEye.com

See the demo video:

agency: HUSH Studios
city: Brooklyn, NY
year: 2010
role: Senior Interactive Producer
team number total: 8

Digging this one up from the archives of 2010. While I was at HUSH I produced a design pack for an iPad app called Granimator™ which was a platform created by ustwo™.

Granimator™ is an interactive, dynamic wallpaper that users can create unique art using various design “packs” contributed by world renowned artists around the world. The result is a fun audio/visual experience that allows anyone to compose a visual art piece that can be saved as a wallpaper for your iPad, mobile, computer, Facebook and more…

Here’s a neat demo video:

>> Get the Granimator™ iPad app for FREE!

agency: HUSH Studios
city: Brooklyn, NY
year: 2010
role: Senior Interactive Producer
team number total: 6

How do you make tech demos interesting at all? You add an injection of fun and creativity which is why Demo Slam is successful and even a bit fun. Google makes a bunch of products to help you. But sometimes it’s not always obvious of how to use technology to create something amazing so we show you how. One of my favorite videos is Epic Docs created by Tu in the CreativeLab. Yup, he didn’t use anything special but only tools in Google Docs to create this beautiful masterpiece. After seeing what is possible it kinda makes you want to think of other ways to make cool stuff with Google products huh?

>> Check out Demo Slam

company: Google CreativeLab
city: New York, NY
year: 2011
role: Interactive Producer
team number total: 3 in house + 3 external vendors

One of the last projects I worked on at HUSH is a 3-piece interactive wall installation for Inifiniti that was featured at the 2010 Concours d’Elegance in Pebble Beach, CA. This was by far the coolest project I have worked on thus far in my career. It was a whole new world for me in terms of technology but I was excited for a new challenge.

Watch this before reading on…

The program used is call openFrameworks which is an open source C++ toolkit that allows for the development of creative interactive applications. Thankfully I worked with a very talented team from Flightphase who were our creative development partners throughout the entire project. The secondary challenge for this project was to manage a group of developers/designers to effectively communicate what is needed to maintain the integrity of the original concept and creative.

As a Producer my job is to facilitate and manage the success of a project and this one was very unconventional. Part of the last phase of the project was to test the applications in an environment that was similar to the actual event space in California. I had to work with a very small budget and find a space large enough for us to prototype and it had to be in Brooklyn (where HUSH is located). I definitely I had to use a lot of my producer negotiation skills and thought of creative ways to find the space without spending a lot of money and time. This is an example of just one of the obstacles I had to overcome in working within a small studio environment with very little resources.

Interested in Behind the Scenes?

agency: HUSH Studios
city: Brooklyn, NY
year: 2010
role: Senior Interactive Producer
team number total: 6

One of the coolest iPhone apps I worked on was never approved by the client for submission. Apparently there was too much bureaucracy so I’m not sure if it will ever be released to the App Store.

What I can tell you is that it was one of the coolest apps around. It serves as an utility for drivers to be able to find parking and gas in their area. It also had a speech-to-text functionality where you could talk to the app and it would interpret your voice to type an email or it would recognize your voice to call someone in your phone book.

One of my last projects at MRM Worldwide was produce an iPhone app for Lunesta, the sleep aid. The app serves a few purposes – tracks your sleep patterns, acts as an alarm clock and ambient sounds or your play list which you can set to lull you to sleep.

As a producer, I learned that 2 of the key successes to an iPhone app is the user interface and visual design. There are vast differences in designing for an iPhone and a website. The popularity with apps has grown like crazy but it’s still a fairly new type of technology. Every screen has to server multi purposes but also easy to use. Along with the UI, design also has to be very simple yet still look great. I think a lot of people even in the industry take producers for granted. I cannot speak for everyone, but personally I care a lot about the end product I work on. The way I see myself is not only a manager of a team but also I ensure quality is at its highest and of course make sense overall.

>> Get the Lunesta: Z Assistant iPhone app for FREE!!!

I’m very proud of the work I did on this app because I worked very closely to the designers, programmers (who were vendors in Europe) and UX team. I made sure that everything they did also made sense from every group’s perspective. I was a quality assurance check point and would not let anything go out the door without it making sense and thought through. I’m always evolving my skill set which I think makes me one of the best producers out there. Nothing is impossible and the great the challenge the better.

agency: MRM Worldwide
city: New York, NY
year: 2010
role: Senior Creative Producer
team number total: 8+

One of my last projects at MRM Worldwide New York was produce a HUGE pitch for Home Depot. I’ve had a lot of sleepless nights but this one takes the cake. I single handedly managed over 20 team members that produced 4 videos, 2 site designs and print collateral all in the span of a few weeks!

One of the things I love about my job is that I get to work on numerous kinds of projects. I’m always learning new things and have to constantly roll with the punches. One of the difficult things about what I do is to be manage various kinds of personalities which can be very challenging when working long hours with tired designers, copywriters and editors.

In the end the presentation was a HUGE success because we won a multimillion dollar account that was one of the biggest successes in the agency’s history.

Read more on AdAge and AdWeek.