This Nike Football site was one of the most challenging projects I’ve worked on. We were tasked with creating 5 videos from scratch: pre-production, production and post-production. I produced the project from beginning to end with a very small budget and lean team.
>> Check out a video from Nike Football: Blood, Sweat & Tears Courtesy from my buddy the editor on this piece Stefan Belavy on Vimeo.
The creative team traveled for about 2 weeks in Europe filming various top Nike Football athletes and documented their story. Each one of them had a story about when they first fell in love with the sport and how they got to where they are today.
The post-production was probably the most painful part of this project. Not only did I manage a small team due to budget constraints but many of the athletes spoke a foreign language. I was tasked with making sure the editor and copywriter had the correct time coded translations in order to construct a compelling story, which of course was key.
Not only did I manage the site build (translated into 6 different Asian-Pacific languages) but also do it in an efficient way where we’re still meeting our deadlines and project burn.
agency: AKQA
city: San Francisco, CA
year: 2008
role: Producer
team number total: 6