MasterCard: Priceless Pointers

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I launched a site at MRM Worldwide for MasterCard called Priceless Pointers. It’s a website full of online tools to help consumers manage their finances.

>> Check out Priceless Pointers

Priceless Pointers is one of the biggest online initiatives MasterCard has ever endeavored. MRM was tasked to create tools that helped consumers with their financial life especially during these tough times. Not only are they useful, but engaging.

MRM’s goal was to begin re-branding MasterCard to be more fun and modern. We created online widgets that you can embed on your web site or social networking site. You can even download them as OSX or Yahoo! dashboard widgets. In December 2009 we launched the online dashboard version of Pointers. It’s a one-of-a-kind tool that elevates the brand to web 2.0 standards.

We’re in the middle of building additional components for the Pointers campaign and it’s exciting. I enjoy technologically challenging projects that many think is difficult or impossible.

agency: MRM Worldwide
city: New York, NY
year: 2009
role: Senior Producer
team number total: 15+

Office Max: Elf Yourself

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One of my favorite and gratifying projects to date. ElfYourself.com is clever holiday PR web site for Office Max to generate buzz around their brand – and it worked.

>> Check out Elf Yourself

This campaign has been so successful since it originally launched in 2007 that EVB has resurrected it every year during the holidays in another form. It has evolved from being able to not only super impose your face onto a dancing elf but also dial number to record a message (using Oddcast technology) and the elf’s mouth moving to your message. It was quite brilliant and an amazing experience.

I was the lead producer on this project and did pretty much everything from posting the Craigslist ad to finding the original elf that was hired. I also negotiated the best pricing with vendors for the production of the shoot and responsible for understanding what equipment was needed for the shoot (green screen vs. blue screen, HD cam vs. mini DV).

Here is an article excerpt from the New York Times about its success courtesy from Toy, the agency we collaborated with on the project.

agency: EVB
city: San Francisco, CA
year: 2007-2008
role: Interactive Producer + Video Producer
team number total: 10+

Nike Football: Blood, Sweat & Tears

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This Nike Football site was one of the most challenging projects I’ve worked on. We were tasked with creating 5 videos from scratch: pre-production, production and post-production. I produced the project from beginning to end with a very small budget and lean team.

>> Check out a video from Nike Football: Blood, Sweat & Tears Courtesy from my buddy the editor on this piece Stefan Belavy on Vimeo.

The creative team traveled for about 2 weeks in Europe filming various top Nike Football athletes and documented their story. Each one of them had a story about when they first fell in love with the sport and how they got to where they are today.

The post-production was probably the most painful part of this project. Not only did I manage a small team due to budget constraints but many of the athletes spoke a foreign language. I was tasked with making sure the editor and copywriter had the correct time coded translations in order to construct a compelling story, which of course was key.

Not only did I manage the site build (translated into 6 different Asian-Pacific languages) but also do it in an efficient way where we’re still meeting our deadlines and project burn.

agency: AKQA
city: San Francisco, CA
year: 2008
role: Producer
team number total: 6

Nike Football: Who’s The Next?

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Nike Football: 90 Days of Football – Who’s The Next?

>> Check out Nike Football: 90 Days of Football – Who’s The Next?

This Nike project is my favorite of all time and absolutely the most challenging to date.

When I first started at AKQA I was thrown into this project head first. Not only did I have to quickly learn the logisitcs of the agency but also manage this massive project. I need to add more screen shots of this site in order to properly show it’s magnitude of content created when I have time. Basically, I managed a huge team that had an extremely aggressive time line.

The concept behind the site was to engage kids for 90 days to improve their football (or for us Americans – soccer) game in 90 days. Kids were encouraged to come back to the site on a daily basis for a new tip and piece of content to improve their game. It was a very clever concept and extremely well executed.

My team was tasked with creating 60 pieces of original content which were essentially mini Flash games or videos. Each piece of content started from concept sketches to Flash development. We built a Flash shell and within it also created content for each of the 60 days (30 days of content was left to the Nike Asia-Pacific regions to complete).

Each piece was unique and completely original. For example, we hired a Japanese Manga animator to create a comic strip for one of the content days. There was another piece that we hired an animator that one of the art directors really admired to hand draw a movie and essentially a story of a football going through each frame in different terrain environments.

I do not have the words to give this site justice. I will have to find all the content pieces and post the content. It was amazing and I worked my ass off.

agency: AKQA
city: San Francisco, CA
year: 2008
role: Producer
team number total: 20

Nike Basketball: Ballers Network mobile and Facebook app

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Nike Basketball: Ballers Network mobile and Facebook app

>> Check out Ballers Network on Facebook

Ballers Network was the first project I worked on at R/GA. It’s a Facebook application that allows ballers from around the world to schedule games and tournaments by using their existing Facebook friends list and also by inviting friends by email.

The challenge was building an application inside another application then leverage the social networking capabilities to grow the network and ultimately engage passionate ball players around the world.

We also traveled around the country with the Nike Basketball team to promote Ballers Network. One of many events was the largest 3-on-3 basketball tournament in the country in Spokane, WA called Hoopfest. I really enjoyed seeing kids have fun and get excited about playing basketball. They were so excited to invite their friends to games and be able to find courts that they didn’t even know about right in their neighborhood.

agency: R/GA
city: New York, NY
year: 2008 – 2009
role: Producer
team number total: 10+

Sony Pictures: The Boondocks

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The Boondocks site that I worked on while at Sony Pictures was a very creatively challenging project. Thankfully we had a lot of great assets to work with which is half the battle. The challenge was what could we do with the website that would make the already great images more compelling.

>> Check out The Boondocks

The visual team created a few different layouts and finally we all collaborated and decided to go with this final design direction. I worked with a really great Flash programmer that made the images come alive and simulate the comic strip in its full glory. We had to make the site as fun as the show itself. In the end we got a lot of accolades and also a 10th Annual Webby Award Honoree.

agency: Sony Pictures Digital
city: Los Angeles, CA
year: 2006
role: Web Developer/Project Manager
team number total: 8+

Sony Pictures: Days of our Lives

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Redesigned this site using the Sony Pictures CMS system at the same time as working on Y&R!

>> Check out Days of our Lives

The goal was to make the site easy to update with fresh, daily content based on the week’s episodes. I maintained the site using the Sony Pictures CMS making minor updates to the code and formatting images using Photoshop.

agency: Sony Pictures Digital
city: Los Angeles, CA
year: 2006
role: Web Developer/Project Manager
team number total: 8+

Sony Pictures: The Young and the Restless

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Redesigned this site using the Sony Pictures CMS system (which is a challenge to say it lightly).

>> Check out The Young and the Restless

The site turned out looking very nice and easy to update. It was key that the content is fresh so each page needed to be templated yet still look nice. The backend is build on a system where I would go in and schedule new content for the following week based on that week’s episodes. It would run on a daily Cron at midnight.

agency: Sony Pictures Digital
city: Los Angeles, CA
year: 2006
role: Web Developer/Project Manager
team number total: 8+

Nike Women: Meet Maria

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I definitely cannot take full credit for working on this site. I lead a team that created key sections within this site and successfully launching it in a short time span and on time.

agency: AKQA
city: San Francisco, CA
year: 2008
role: Producer
team number total: 6

Sony Pictures: Alice’s Family Tree (for Days of our Lives)

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Alice’s Family Tree was a site that was built for the matriarch of the Days of our Lives family.

>> Check out Alice’s Family Tree

On the show it was Alice’s birthday and the family members wanted to celebrate her with an online scrapbook. Notice the site is built outside the Sony Pictures chrome header and footer to show it was more lifelike and real.

agency: Sony Pictures Digital
city: Los Angeles, CA
year: 2006
role: Web Developer/Project Manager
team number total: 4