Nike Basketball: Ballers Network mobile and Facebook app

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Nike Basketball: Ballers Network mobile and Facebook app

>> Check out Ballers Network on Facebook

Ballers Network was the first project I worked on at R/GA. It’s a Facebook application that allows ballers from around the world to schedule games and tournaments by using their existing Facebook friends list and also by inviting friends by email.

The challenge was building an application inside another application then leverage the social networking capabilities to grow the network and ultimately engage passionate ball players around the world.

We also traveled around the country with the Nike Basketball team to promote Ballers Network. One of many events was the largest 3-on-3 basketball tournament in the country in Spokane, WA called Hoopfest. I really enjoyed seeing kids have fun and get excited about playing basketball. They were so excited to invite their friends to games and be able to find courts that they didn’t even know about right in their neighborhood.

agency: R/GA
city: New York, NY
year: 2008 – 2009
role: Producer
team number total: 10+